A more commercial route to Amazon

WFL trades through an established Amazon Vendor account. Brands supply us, we supply Amazon, and the position that comes with scale applies to their products from day one.

19 years in FMCG logistics

Request a free Amazon account review

A Better Position To Trade From

Most brands reach Amazon by one of three routes, and each one puts a ceiling on what the channel can earn.

Direct to Vendor

Invite-only, and rarely offered to smaller suppliers.

A Standard Agency

Improves execution. Leaves your trading terms where they were.

A Distributor

Adds a margin layer, and Amazon stops being the priority.

For most FMCG brands, trading through WFL is a stronger commercial route than going direct, paying agency fees, or selling through a distributor.

  • Access to an established Vendor account, without waiting for an invitation
  • Terms negotiated at scale, not as a single small supplier

  • Logistics, back office and finance already in place

  • One team across content, availability, advertising and growth

  • Built around margin, not just visibility

Seller is the better route for some products, and we’ll tell you if it is.

What We Manage

The back office is your engine room. Our range of bespoke services allow you to outsource the least glamorous but most important role within their business, with the added benefit of substantial time and cost savings.

Not sure you want to outsource everything? WFL can offer you 3 different approaches from helping with a more cost effect solution internally to setting up new accounts in our hybrid model and leaving existing clients with you. Ask us today to find out which solution would work best for you.

Flagship

End-to-end Account Management

Vendor trading, fully managed.

Amazon Growth Support

Advertising, listings and case resolution.

Logistics and Fulfilment

Inventory, orders and back office.

Commercial

  • Vendor route assessment

  • Vendor and Seller Central support

  • Margin visibility

  • Performance reporting

Content and Growth

  • Catalogue setup and compliance

  • Content and keyword optimisation
  • Brand Store and Brand Story

  • Advertising and PPC

Operational

  • PO and shipment coordination
  • Inventory and availability
  • Case management
  • WFL logistics infrastructure

How We Start

The first step costs nothing and takes a week.

Free Account Review

We look at your listings and your route to market.

Commercial Recommendation

The right structure for your products.

Bespoke Proposal

Scope and pricing, walked through with you.

Free Account Review

We look at your listings and your route to market.

Commercial Recommendation

The right structure for your products.

Bespoke Proposal

Scope and pricing, walked through with you.

Ready to Build a More Effective Route to Amazon?

Send us your brand and we’ll come back within five working days with:

  • Where your listings are losing visibility
  • Whether Vendor or Seller suits your products
  • Two or three changes worth making first

No cost, no obligation.

    Or call 020 7042 9980

    What Our Clients Say

    Don’t just take our word for it, see what our clients have to say about us:

    Having WFL are an excellent Back office, Finance and Operations team and feel like part of the family. We love how they are flexible for us, and tailor their services to our requirements, to help us grow.

    Roc Co Brands

    WFL do a great job for us managing our logistics and back office. Knowing each week that whatever I’ve sold will be advanced to me is a great help in my planning and has really supported our growth.

    Raylex Brands

    WFL have been with us since this beginning, allowing us to focus on building the brand & growing the business. A flexible and adaptable team that are an integral part of our business.

    Candy Can