News
How to Build a Supply Chain That Retail Buyers Trust
For FMCG brands entering retail, winning a buyer meeting is only one part of the challenge. Retail buyers are not ...
FMCG Logistics and Supply Chain Partners in the UK (2026 Guide)
Choosing the right logistics partner is one of the biggest operational decisions an FMCG brand can make. As brands scale ...
GS1 Barcodes, Retail Compliance and Product Labelling Explained
For FMCG brands entering retail, product packaging involves much more than design and branding. Once products move into supermarket supply ...
Is It Cheaper to Run Your Own Logistics or Outsource It?
As FMCG brands grow, logistics becomes a much bigger operational decision. What may start as a small internal setup can ...
How Much Does a 4PL Cost for FMCG Brands?
As FMCG brands grow, supply chains often become more difficult to manage internally. More retailers, more logistics providers, and more ...
What are the Common FMCG Retail Mistakes (And How to Avoid Them)
Getting listed in UK retail is a major milestone for any FMCG brand. But getting onto the shelf is only ...
What is The True Cost of Poor Supply Chain Management for FMCG Brands
For many FMCG brands, supply chain issues are often seen as operational problems. A delayed delivery, a stock issue, or ...
What Is EDI and Why Retailers Require It
If you are supplying or planning to supply in the UK supermarkets, you will almost certainly come across EDI. For ...
What Is EPOS Data and How FMCG Brands Should Use It
Once your product is on the shelf, the focus shifts from getting into retail to understanding how it performs. This ...
How FMCG Brands Use Data to Improve Retail Performance
Once a product is listed in retail, performance becomes the priority. At that stage, success is not just about distribution; ...
Do I Need a Logistics Partner or Should I Build an Internal Team
As FMCG brands grow, logistics becomes more complex. What starts as a relatively simple setup, moving products from production to ...
Top 10 Supply Chain Partners for Challenger Food Brands
For challenger food brands, supply chain decisions become more important as the business grows. Early on, it’s possible to manage ...
How Much Does It Cost to Supply in the UK Supermarkets?
Getting into UK supermarkets is often seen as a commercial milestone. What’s less visible is the cost of supplying them. ...
What Retail Buyers Expect From Challenger Brands
Getting a meeting with a retail buyer is one thing. Getting listed and staying listed is another. For challenger brands, ...
What Does a 4PL Actually Do?
As supply chains grow, most businesses end up managing multiple providers, systems, and processes at the same time. That’s where ...
How a Supply Chain Works From Factory to Shelf
If you're producing a product and trying to get it into retail, the supply chain can feel unclear very quickly. ...
What Is a 3PL vs 4PL?
If you're building a consumer brand and starting to scale, especially into retail, you’ll quickly come across terms like 3PL ...
Retail Portals, Brandbank and Supermarket Data Systems Explained
Supplying in supermarkets involves more than getting products onto shelves. FMCG brands also need accurate product data moving through multiple ...
St Albans City FC Women’s Football Sponsorship
We are proud to announce our sponsorship of the St Albans City FC Women's Football Home shirt. This partnership reflects ...
Candy Can shortlisted for Sainsbury’s award
Over the past few weeks readers of Sainsbury’s Magazine have been voting for their favourite food and drink products.The magazine’s ...
Tree of Life
We were very sorry to hear the news that Tree of Life, the UK’s largest wholesale distributor of healthy, natural ...
WFL announces new partnership with Boughey Distribution
FMCG supply chain specialist Windfall Logistics has signed a new partnership with Cheshire-based Boughey Distribution which will provide an enhanced ...
Candy Can to launch in Sainsbury’s
We are delighted that one of the brands we work with as a 4PL is launching in to launch Sainsbury’s ...
WFL to launch trio of brands at this year’s National Convenience Show
FMCG supply chain experts Windfall Logistics will be unveiling a trio of brands to the UK market at this year’s ...