Pivot turns your retail data into decisions. Built by WFL, it brings your sales performance, stock position and channel insight into one clear dashboard – so you always know where your brand stands.

Retailer EPOS Data

Track real sell-through with live retailer EPOS (Electronic Point of Sale) data. We have direct EPOS data connections with Sainsbury’s, Tesco, Morrisons, Asda, Waitrose, and many more – giving you a single, consistent view of how your brand is performing across the major UK retailers.

See what’s actually selling, where, and how fast – store by store, SKU by SKU. Spot the winners early, catch the slow movers before they tie up cash, and plan production and promotions with confidence rather than guesswork.

WFL Sales Dashboard

A live view of your sales across every channel, all in one place. The WFL Sales dashboard pulls your order and despatch data into clear, visual reporting – trends, comparisons and performance at a glance, updated as your business moves. No more waiting on spreadsheets or chasing numbers.

Outstanding Sales

Stay on top of what’s in the pipeline. The Outstanding Sales view shows open orders and sales yet to be fulfilled, giving you full visibility of committed revenue and what’s still to come – so you can manage stock, cashflow and customer expectations with no surprises.

What Our Clients Say

Don’t just take our word for it, see what our clients have to say about us:

WFL have been with us since this beginning, allowing us to focus on building the brand & growing the business. A flexible and adaptable team that are an integral part of our business.

Candy Can

Having WFL are an excellent Back office, Finance and Operations team and feel like part of the family. We love how they are flexible for us, and tailor their services to our requirements, to help us grow.

Roc Co Brands

WFL do a great job for us managing our logistics and back office. Knowing each week that whatever I’ve sold will be advanced to me is a great help in my planning and has really supported our growth.

Raylex Brands