WFL to launch trio of brands at this year’s National Convenience Show

FMCG supply chain experts Windfall Logistics will be unveiling a trio of brands to the UK market at this year’s National Convenience Show.

WFL, which was established in the UK in 2003, will be launching Charlie’s Organics Sparking Water, a carbon neutral healthy drinks brand, at the Show.

Made with sparkling water and ‘a squeeze of organic fruit’ the range of drinks come in four great flavours: Organic Lemon, Organic Grapefruit, Organic Raspberries & Lime and Organic Passionfruit.

Charlie’s Organics is a CO2 neutral soft drinks brand and by using aluminium cans, instead of plastic bottles, each container is endlessly recyclable.

The 100% vegan, zero sugar drinks contain no sweeteners, no colourants, no preservatives and no concentrates. Only the best freshly pressed organic juices are used to flavour Charlie’s sparkling waters.

The brand was launched in 2021 in the Netherlands by founder Sander de Jonge and embraced by the biggest Dutch YouTuber, Kalvijn.

WFL will also be unveiling AriZona’s new Mandela Red Tea at the National Convenience Show.

The new drink comes in a large signature 23oz can and is made with Rooibos Red Tea which grows locally in the Cederberg Mountains in South Africa.

AriZona has worked with Nelson Mandela’s Long Walk to Freedom Foundation to create the refreshing herbal tea.

Other new flavours available to try at the show will include AriZona’s Mucho Mango, Fruit Punch and Watermelon ‘Cowboy Cocktails’.

The third launch will see Candy Can being introduced to the British market for the first time.

Widely available in Europe, the sparkling candy drinks are zero sugar and come in a range of six fun flavours including: Marshmallow, Bubble Gum, Sour Apple, Birthday Cake, Rocket Ice Lolly and Cotton Candy.

The drink range is also carbon neutral and comes in 100% recyclable packaging.

Angelos Panayiotou, Managing Director of Windfall Logistics, said: “We are delighted to be working with a such a range of exciting new products for the UK market and to be to launching them all at this year’s National Convenience Show.

“With Charlie’s Organics, we will be targeting schools, colleges and canteens as well as the convenience and retail sectors and offering them products from a forward-thinking brand that is making a healthy hydration difference.

“We have been supplying the British FMCG market with a wide range of AriZona products for a number of years.

“It is such an iconic and innovative brand and customers love the way it stands out on the shelves. We’re expecting a lot of interest in AriZona’s Rooibos Red Tea and the story behind it.

“Candy Can is a playful new brand which young people in the UK are going to love. We’ll be talking to candy stores, funfair and theme park operators and cinema chains as well as convenience stores about it. Sainsbury’s will also be trialling it in 300 stores in May.”

  • Come and visit the Windfall Logistics stand M50 at the National Convenience Show.